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Advisory, Research & Diagnostics
Assess, measure, unlock and accelerate 
growth opportunities
Insight to Value™ Training
Exceptional sales and commercial acumen
Insight Messaging Lab™
Identify and deliver insight-based value to customers
Overview
Driving new value with insight
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Global market leaders and innovators
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Advisory, Research & Diagnostics
Insight to Value™ Training
Insight Messaging Lab™
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Insight to Value™ Training
Research-backed training that delivers measurable impact.
Start your transformation
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Enable your teams to delight customers with better insight
A modern, research-backed program designed to increase the value delivered in sales interactions with techniques proven to lift conversion rates and boost customer loyalty. Teams learn to convert deep customer understanding into insights resulting in a differentiated unique, sales experience.
Focus areas:
Account Executives / Managers
Sales Management
Customer Success Teams
Highlights
Focused Modules
Short modules focused on all the most important moments in sales.
Interactive Sessions
Interactive sessions focus on peer learnings.
Experienced Practitioners
Sessions are delivered by experienced practitioners.
Tools Included
Learners are provided with tools to use during and beyond the program’s duration.
Leadership Consultation
We consult with leadership to align around organizational goals prior to delivery; these are practical sessions.
Commercial Coaching
We jump-start internal performance efforts by offering participants individual commercial coaching sessions with one of our experts.
Inspire change with practical, science-backed tools and techniques that deliver measurable results
Value & Results
Align teams and inspire change for measureable business results
Improved conversion rates across each stage
Master the skills that matter for each important moment
Build a common language
Accelerate the business 
Increase in customer loyalty and referrals
Toolkit
Insight Builder Toolkit
A process to identify customer-driven insights and messaging across the customer journey.
Opportunity Scorecard
Insight's Revenue's unique approach to scoring customer opportunities based on potential and fit.
ICP Validation & Prioritization
Validate, score, and stack-rank customers to arrive at a true Ideal Customer Profile.
Business Case Builder
A clear approach to designing and delivering a business case for each ICP highlighting the value of your solutions.
Buyer Indecision Tools (JOLT)
Break through buyer indecision with a series of tools based on The JOLT Effect.
Messaging Template
A customizable template to deliver your messages for each unique customer and stakeholder.
Insight Builder Toolkit
A process to identify customer-driven insights and messaging across the customer journey.
Opportunity Scorecard
Insight's Revenue's unique approach to scoring customer opportunities based on potential and fit.
ICP Validation & Prioritization
Validate, score, and stack-rank customers to arrive at a true Ideal Customer Profile.
Learn how high performers overcome customer indecision
Our partnership with JOLT brings world class content, tools, and experiential learning to IR customers. "This book will spark a transformation in the way we sell." — Dan Heath, NYT best-selling co-author of Switch, Made to Stick, The Power of Moments, and Upstream.
Insights
Practical tools and insights to help inspire change and unlock new opportunities for growth.
Explore all Insights
Podcast
Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

We're back from our short break with Episode 9 of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. In this episode, Ben Samuels, former CRO of WeWork and now CRO at 1mind, recounts his experience working at WeWork and shares his perspectives on topics such as building customer loyalty, navigating competitive markets and the future of AI in sales.
Podcast
Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Insight Revenue's very own Zach Gropper and Jonathan Tice guest star in Episode 699 of the acclaimed 'Sales Game Changers Podcast' hosted by Fred Diamond. Together they discuss the true drivers of Customer Loyalty and Sales Effectiveness in B2B and SaaS, and how to get cross functional teams to work together centered around delivering value realization and solving the real issues effecting your customers instead of just an internally focused obsession around your own structure, goals, products and solutions.
Video
Redesign Your Discovery Call for High Impact

Redesign Your Discovery Call for High Impact

Insight Revenue CEO, Zachary Gropper, delivers a live session at Pavilion Palooza 2024, which focuses on how to run an impactful first sales call that add unique value, follows a best practice structure and helps you understand the customer real problems and fit with your solution. Based on decades of research and experience from Challenger, Gartner and Insight Revenue, the webinar delves into the importance of leading with insights and how to structure the choreography of the conversation to shape demand.
Article
Stop Wasting Your Sales Kick-Off: 7 Ways to Ensure Lasting Impact
Sales off-sites and team kick-offs are significant investments in your team's development and success. However, without a strategic approach, these events can quickly become a wasted opportunity. Studies show that a staggering 80% of training content is forgotten within just 30 days. Over many years at CEB, now Gartner our teams studied the difference between successful and failed training initiatives and identified 3 keys stages for driving change - Awareness, Adoption and Application.
Resource
B2B Buyer Study - Better Understand Your Customer and Improve the Buying Experience

B2B Buyer Study - Better Understand Your Customer and Improve the Buying Experience

We're conducting a new B2B Buyer study to help you better understand your customers and improve your buying experience. The study is open to anyone involved in buying or selling products and services. We want to see how well aligned buyers and sellers are when it comes to the purchase process.
Podcast
How to Connect with Buyers in 2024: Zach Gropper joins RevvedUp's panel discussion

How to Connect with Buyers in 2024: Zach Gropper joins RevvedUp's panel discussion

In this live webinar, Zach Gropper joins Mark Walker, Florence Broderick and Nicola Anderson to discuss some of the hottest topics sales leaders are facing today. Together they discuss how to create ICPs that can be used as a north star for team focus, earn awareness and cut through the competitive noise in your markets, and generate unique insights at scale, to help you connect with buyers across the sales cycle.
Podcast
Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

We're back from our short break with Episode 9 of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. In this episode, Ben Samuels, former CRO of WeWork and now CRO at 1mind, recounts his experience working at WeWork and shares his perspectives on topics such as building customer loyalty, navigating competitive markets and the future of AI in sales.
Podcast
Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Insight Revenue's very own Zach Gropper and Jonathan Tice guest star in Episode 699 of the acclaimed 'Sales Game Changers Podcast' hosted by Fred Diamond. Together they discuss the true drivers of Customer Loyalty and Sales Effectiveness in B2B and SaaS, and how to get cross functional teams to work together centered around delivering value realization and solving the real issues effecting your customers instead of just an internally focused obsession around your own structure, goals, products and solutions.
Explore all Insights
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