Sales off-sites and team kick-offs are significant investments in your team's development and success. However, without a strategic approach, these events can quickly become a wasted opportunity. Studies show that a staggering 80% of training content is forgotten within just 30 days. Over many years at CEB, now Gartner our teams studied the difference between successful and failed training initiatives and identified 3 keys stages for driving change - Awareness, Adoption and Application.

It’s not what you sell; it’s how you sell. The ‘how’ isn’t simply a direct sales call with a potential buyer, but an entire ethos ingrained within your organization. It’s the message you project.

Somehow the fourth quarter has already arrived. You have a small window to galvanize your sales team and sharpen your approach. Most businesses still have a few more weeks to add deals to the pipeline that can still close for the year.