Expertise
About
Insights
Get in touch
Advisory, Research & Diagnostics
Assess, measure, unlock and accelerate 
growth opportunities
Insight to Value™ Training
Exceptional sales and commercial acumen
Insight Messaging Lab™
Identify and deliver insight-based value to customers
Overview
Driving new value with insight
Partners
Global market leaders and innovators
Services
Services
Services
Advisory, Research & Diagnostics
Insight to Value™ Training
Insight Messaging Lab™
Expertise
About
About
Overview
Partners
Insights
Talk to an expert
Podcast
Insight to Revenue Podcast – Ep 04: James Whitman / Bringing New Products to Market Successfully
A shape used to create a gradient A shape used to create a gradientA shape used to create a gradientA shape used to create a gradient
A shape used to create a gradient
A shape used to create a gradientA shape used to create a gradient
By
Insight Revenue
December 7, 2023
,
1
minute read
GO-TO-MARKET STRATEGY
SALES
MARKETING
sales
leadership
MARKETING
Summary:
Fourth episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features the author of LAUNCH Code, James Whitman, discussing the essential elements of successful product launches and the common mistakes to avoid when bringing new products to market.

Fourth episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features the author of LAUNCH Code, James Whitman, discussing the essential elements of successful product launches and the common mistakes to avoid when bringing new products to market.


Watch the Podcast below, or listen on Spotify.

‍

Download the free resource to learn how Insight Revenue can help.

Download the free resource

This field is required
This field is required
Invalid email address
This field is required
This field is required
This field is required

Click Here to download.

Oops! Something went wrong while submitting the form.

Fourth episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features the author of LAUNCH Code, James Whitman, discussing the essential elements of successful product launches and the common mistakes to avoid when bringing new products to market.


Watch the Podcast below, or listen on Spotify.

‍

Insights
Practical tools and insights to help inspire change and unlock new opportunities for growth.
Explore all Insights
Podcast
Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

We're back from our short break with Episode 9 of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. In this episode, Ben Samuels, former CRO of WeWork and now CRO at 1mind, recounts his experience working at WeWork and shares his perspectives on topics such as building customer loyalty, navigating competitive markets and the future of AI in sales.
Podcast
Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Insight Revenue's very own Zach Gropper and Jonathan Tice guest star in Episode 699 of the acclaimed 'Sales Game Changers Podcast' hosted by Fred Diamond. Together they discuss the true drivers of Customer Loyalty and Sales Effectiveness in B2B and SaaS, and how to get cross functional teams to work together centered around delivering value realization and solving the real issues effecting your customers instead of just an internally focused obsession around your own structure, goals, products and solutions.
Video
Redesign Your Discovery Call for High Impact

Redesign Your Discovery Call for High Impact

Insight Revenue CEO, Zachary Gropper, delivers a live session at Pavilion Palooza 2024, which focuses on how to run an impactful first sales call that add unique value, follows a best practice structure and helps you understand the customer real problems and fit with your solution. Based on decades of research and experience from Challenger, Gartner and Insight Revenue, the webinar delves into the importance of leading with insights and how to structure the choreography of the conversation to shape demand.
Article
Stop Wasting Your Sales Kick-Off: 7 Ways to Ensure Lasting Impact
Sales off-sites and team kick-offs are significant investments in your team's development and success. However, without a strategic approach, these events can quickly become a wasted opportunity. Studies show that a staggering 80% of training content is forgotten within just 30 days. Over many years at CEB, now Gartner our teams studied the difference between successful and failed training initiatives and identified 3 keys stages for driving change - Awareness, Adoption and Application.
Resource
B2B Buyer Study - Better Understand Your Customer and Improve the Buying Experience

B2B Buyer Study - Better Understand Your Customer and Improve the Buying Experience

We're conducting a new B2B Buyer study to help you better understand your customers and improve your buying experience. The study is open to anyone involved in buying or selling products and services. We want to see how well aligned buyers and sellers are when it comes to the purchase process.
Podcast
How to Connect with Buyers in 2024: Zach Gropper joins RevvedUp's panel discussion

How to Connect with Buyers in 2024: Zach Gropper joins RevvedUp's panel discussion

In this live webinar, Zach Gropper joins Mark Walker, Florence Broderick and Nicola Anderson to discuss some of the hottest topics sales leaders are facing today. Together they discuss how to create ICPs that can be used as a north star for team focus, earn awareness and cut through the competitive noise in your markets, and generate unique insights at scale, to help you connect with buyers across the sales cycle.
Podcast
Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

Insight to Revenue Podcast - Episode 9: Ben Samuels/Maintaining Loyalty & Trust in Uncertain Times

We're back from our short break with Episode 9 of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. In this episode, Ben Samuels, former CRO of WeWork and now CRO at 1mind, recounts his experience working at WeWork and shares his perspectives on topics such as building customer loyalty, navigating competitive markets and the future of AI in sales.
Podcast
Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Sales Game Changers Podcast: State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

Insight Revenue's very own Zach Gropper and Jonathan Tice guest star in Episode 699 of the acclaimed 'Sales Game Changers Podcast' hosted by Fred Diamond. Together they discuss the true drivers of Customer Loyalty and Sales Effectiveness in B2B and SaaS, and how to get cross functional teams to work together centered around delivering value realization and solving the real issues effecting your customers instead of just an internally focused obsession around your own structure, goals, products and solutions.
Explore all Insights
Ready to transform your business?
Reach out to our team of experts today.
Talk to an expert
Join the IR community
Stay up to date with the latest and greatest from Insight Revenue.
Talk to an expert
Company
Expertise
Overview
Team
Partners
Get in Touch
Insights
Case Studies
Articles
Videos
Podcasts
Resources
Services
Advisory, Research & Diagnostics
Insight to Value™ Training
Insight Messaging Lab™
Legal
Privacy Policy
© 2024 Insight Revenue. All rights reserved.